A50

For general information about a specific vendor, product, or service (i.e., to educate yourself)
To inform my technology purchasing decisions
To inform or validate my vendor selections
To assess how my organization measures up against the competition
To determine future IT strategy at my organization based on where the market is headed
To persuade or gain support from senior business executives
To boost my professional image as a technical expert
To use pre-built toolkits
To pull visuals and infographics for my own internal reports
To find counterevidence against my internal team’s decisions
To supplement my organization's lack of in-house expertise in a particular technology or product
To assess my organization’s partnering decisions
To better understand shifts in my organization’s specific industry