- Media coverage / news articles (print or online)
- Recommendations from colleagues / peers
- Recommendations from paid-for consultants
- Technology industry analyst paid-for services
- Technology industry analyst free-to-view content
- Customer reference platforms (e.g., online review platforms, case study webpages, etc.)
- Cloud providers’ websites
- Recommendations from a vendor / partner
- Social media (e.g., Twitter, LinkedIn, blog posts, podcasts, etc.)