B30/B40




  • Breadth of industry knowledge (e.g., healthcare, manufacturing, government, etc.)
  • Depth of knowledge about a specific product, service, or offering
  • Reputation of the analyst / firm
  • Good communication skills (e.g., well-written reports, ability to articulate complex subject matter, etc.)
  • Visual tools / graphic representations of vendor offerings
  • Previous experience or relationship with the analyst
  • Lack of vendor influence
  • Analyst has a developed network of vendor and client relationships
  • Accurate competitor rankings / evaluations
  • Strategic review of our business / plan / goals
  • Offers contract reviews of cloud providers
  • Offers good value for their services
  • Proactive engagement from the analyst firm
  • Reports that can be easily consumed by a variety of audiences
  • Provides content catered specifically to business executives
  • Offers in-depth predictions about where the market is heading
  • Thoroughness / completeness of their research
  • Provides actionable reports with practical guidelines
  • Stays up to date on new emerging technologies
  • Provides information that is customized / tailored to my specific industry and business needs
  • Offers cloud provider customer reviews / references
  • Global footprint / knowledge
  • Regional specific knowledge
  • Provides information to assess my organization’s partnering decisions
  • Depth of industry specific applications (e.g., healthcare, manufacturing, government, etc.)
  • None of the above