C32

Well written and easy to consume
Has the best visual tools / graphic representations of vendor offerings
Reputable / trustworthy
Independent from vendor influence
Adequately answers my questions
Suitable for business executives
Breadth of industry knowledge (e.g., healthcare, manufacturing, government, etc.)
Depth of knowledge about a specific product, service, or offering
Accurate competitor rankings / evaluations
Simple / brief / purposeful
Level of detail provided on alternatives (e.g., pros and cons, potential risk, etc.)
Included an informative top-level summary
Strategic predictions about where the market is heading
Tailored to my specific business need
Appropriate for a variety of audiences
Depth of industry specific applications (e.g., healthcare, manufacturing, government, etc.)