- Well written and easy to consume
- Has the best visual tools / graphic representations of vendor offerings
- Reputable / trustworthy
- Independent from vendor influence
- Adequately answers my questions
- Suitable for business executives
- Breadth of industry knowledge (e.g., healthcare, manufacturing, government, etc.)
- Depth of knowledge about a specific product, service, or offering
- Accurate competitor rankings / evaluations
- Simple / brief / purposeful
- Level of detail provided on alternatives (e.g., pros and cons, potential risk, etc.)
- Included an informative top-level summary
- Strategic predictions about where the market is heading
- Tailored to my specific business need
- Appropriate for a variety of audiences
- Depth of industry specific applications (e.g., healthcare, manufacturing, government, etc.)
- Other (Please specify: _______)